منابع مشابه
Space management in the fashion retail industry
.......................................................................................................................................... III Acknowledgements .......................................................................................................................... IV Executive summary ................................................................................................
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The Internet is changing the way in which businesses operate. ‘Brick and mortar’ companies can now use the Internet to reach more customers and sell products in addition to the traditional channels. Moreover, the Internet is an excellent means of communication and advertisement. Nevertheless, only a minority of the businesses operating in the fashion sector have developed e-commerce. This paper...
متن کاملMASTER Space management in the fashion retail industry
.......................................................................................................................................... III Acknowledgements .......................................................................................................................... IV Executive summary ................................................................................................
متن کاملRFID's Potential in the Fashion Industry: A Case Analysis
The case examines a project between a leading European retailer, Kaufhof Department Stores, and fashion merchandise manufacturer Gerry Weber utilizing RFID (Radio Frequency Identification). It shows how both players experienced significant cost, time, and inventory management improvements over the course of the 5-month project. These performance improvements occurred at both the warehouse level...
متن کاملUsing design for upgrading in the fashion industry
The purpose of the article is to analyze upgrading by looking at the design of fashion garments. To that end, I use the theoretical concept of contextual knowledge to understand the problems faced by firms, and their staff, that want to upgrade through design. Contextual knowledge combines a general knowledge of fashion with the lifeworld that actors use for interpretation of fashion. Lifeworld...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1952
ISSN: 0022-2429
DOI: 10.2307/1247007